WHERE MARKETING KEEPS UP

Responsible AI, transatlantic strategy, UGC & influence, growth marketing — the trends shaping the industry, decoded for founders and brand teams.

Our latest blog posts

UGC vs. Influencer Marketing: What’s the Difference?

Most brand teams use “UGC” and “influencer marketing” interchangeably, and it’s costing them budget. They’re different disciplines with different cost...

Responsible AI in Marketing: 5 Things Founders Should Know

Responsible AI in marketing has crossed a line. It’s no longer just a values statement. It’s now a legal requirement...
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